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. . that Tell and Sell Your Storysm
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The Internet is quickly becoming one of the more effective methods to market lodging and activity-based recreational services. While glitzy web pages may add sizzle to your presentation, what tells and sells your story are images which capture the imagination of the viewer. Your professional quality images, photographs and video, should be used in all of your marketing media to gain new customers - and to keep them returning. The following are a few examples of how we have incorporated our clients' images into marketing tools that help grow their business. Depending on your services and location, we can probably show you several other techniques to effectively use imagery into your marketing strategy. |
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Multimedia CDs
Jazz up your introduction with a combination of photos, voice overs and video clips on a CD. The viewer just pops it into their computer and it runs automatically. A very powerful way of showing off your resort, B&B and recreational activities.
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Discovery Albums
You'll love the convenience of showing visitors and and new arrivals their room options and guest amenities without having to escort them to every room and corner of your establishment. Ideal for showing guest rooms that are occupied and for showing the outside amenities when the weather is less than favorable. |
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Memory Albums
A "Word of Mouth" recommendation is the very best advertising you can wish for. When your guests rave about their experiences to their friends and show them professional quality photos that tell and sell your story, you have to expect your business to grow!
These inexpensive albums contain 12 -16 4x6 inch carefully selected photos guaranteed to generate excitement. |
Media Kits
Want to see your business written up in a travel magazine? Who doesn't. You may not get many opportunities, so it is critical to have materials that reflect the quality of your services. An effective press kit is on-hand when needed. It includes dynamic photographs and provides the writer with the information you want them to convey to their readers. |
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The brochure and rack card remain an indispensable part of a marketing strategy. The combination of design, text and images speak volumes about how you will care for your customers. |
Lawrence
N. Padgett Member Professional Association of Innkeepers Intl. All
images and text Last updated March 2005
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